Archives for the ‘Uncategorized’ Category

Personal is powerful

Is Tom Waits’ Jersey Girl a Christmas song? It should be easy to tell. Does it mention Christmas? No. Does it talk about snow, reindeer etc? No. Anything about the Nativity, wise men, stables and so on? No. Scumbags? Maggots? No. Anything at all even vaguely to do with holiday season? Er, no. So I […]

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The bliss of ignorance

I occasionally encounter the first few minutes of Jamie Cullum’s radio show (7pm Tuesdays, Radio 2) as I try to make it home in time to bath the kids. The template is sharp: he’s always on his own and it always sounds like he’s somewhere confined. Usually the confines are his home studio, or a hotel room. […]

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Well, well, well.

A big piece of branding we’ve been working on for a while has just gone public. The Co-operative Pharmacy chain of 780 stores and 7,000 employees, which was bought by the Bestway group last year for £620m, is now called Well. We did that, and we’re quite pleased with it. It’s not often a major […]

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Authentically real and genuine, yeah?

This is more like it. Nearly exactly four years old, same as that Kopparberg ad (I like to be current), and also using music to sell a booze that starts with a K. I think that’s where the similarities end. Kronenbourg bought themselves authenticity with the cinematography, single-minded execution, and Motörhead. It’s, um, ace.

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If it’s in print and looks cheap, I’m there

I think this ad was part of Kopparberg cider’s UK launch. I’m torn. On the one hand I think it’s shit. I don’t believe the shot; they’ve had to explain what they’re selling (despite the enormous bottle); there’s a twitter logo on it; and it ran in the kind of Sunday supplements that feature £300 jumpers. On the […]

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Is this relatively compelling?

I was interviewing a junior writer the other day and I suddenly realised I’d said something awful. Something along the lines of ‘good writing is compelling’. After she left I went up on the roof, faced north to Narvik and roared like a bull walrus suddenly aware of his walrusness. When I came down I asked myself […]

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On awards for creativity

When I was about eight I entered a creative writing competition. It was the bang that started the race. Today, I live in the Hollywood hills. When I’m not cruising down Mulholland Drive in my DeTomaso Pantera, I’m probably cruising downtown on my Pegoretti Duende, or cruising up to Mavericks on Harvey Weinstein’s yacht to drop into the green room […]

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Very nice. What is it?

Here’s a film for Intel. It’s very nicely shot, and it has a blind bloke in it who’s climbed the world’s seven highest mountains. Remarkable stuff, but it’s got nothing to do with what Intel do. It’s just fuggling about with ‘look inside’, the iteration of ‘Intel inside’.* Compare it with this Intel ad from a few years ago. […]

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